Blogs
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Embracing Change: Innovations in Health and Technology Post-Pandemic
Anxiety, fear, vulnerability, insecurity, isolation, and so on are the prominent emotions which this virus has…
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Creating Single Vision of a customer – The Digital DNA
We talk about unified platform, data driven marketing, big data and so on, unfortunately, when we…
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Building experience flow which matters, through adoption of right analytics and tools- A part of engaging Idle Mind Strategy
Marketers have been working on building experience flows to capitalize on analyzing consumer behavior to build personalized experience, which can…
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Subliminal Moment of Truth – Redefining engagement with captive minds through Mobile technology
An Empty mind is marketer’s paradise, is so true, ultimately every modern marketing strategy today while…
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Loyalty Avatars – Gamification Technique to Redefine Loyalty Programs
As customer engagement evolves through the social media & mobile technology, more & more brands are…
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An Empty Mind is Marketer’s Paradise – Leveraging Airports To Enhance the Customer Base
Facebook has over 250 million mobile user, advertiser expense for location-based services would set to approach…
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Changing Faces Of eCommerce: Technology & Business Models
eCommerce or eRetailing, is just getting more and more exciting with the advent of new technology…
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An Era of Symbiotic Relationship: Social Media & Entertainment Broadcasting
If Facebook would have to be a country, they would have been the third largest country…
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Social Commerce & Augmented Reality, Boon to eCommerce
Forrester’s article very recently published, Social Media Still Very Nascent – Adoption And Adaptation Challenges For…
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Decoding Google’s Zero Moment Of Truth (ZMOT) to eCommerce Sustainability & Continuous Engagement
Let’s slice E-commerce, an online store or retail which enables shoppers to be where they are…