IBM · Adobe · Oracle · SAP
Adarsh Pete
Senior Marketing & GTM Leader with over 20 years of experience building and scaling marketing functions across global technology organisations.
Having operated within complex, dual-matrix structures across APAC, EMEA, Europe, and North America, I bring firsthand experience of what it takes to embed GCC-based teams as genuine strategic extensions of global marketing and sales organisations — not just cost centres.
My work spans demand generation, brand building, sales enablement, and marketing operations — consistently anchored in data-driven execution and measurable business impact. I have built high-performing marketing teams from the ground up, implemented full-stack martech infrastructure, and led joint GTM initiatives with global partners including AWS.
I currently advise Manodayam, an AI-driven health tech startup, on GTM strategy and market positioning — with active conversations across Indian Defence Services and Niti Aayog on building AI-powered Digital Public Infrastructure.
Experience at
IBM
Adobe
Oracle
SAP
Regions covered
APAC
EMEA
Europe
North America
Current advisory
Manodayam
AI-driven Health Tech
GTM Strategy & Market Positioning
Active conversations with Indian Defence Services & Niti Aayog on AI-powered Digital Public Infrastructure
Areas of Expertise
GTM & Market Entry
- Go-to-market strategy design
- Product & solution launches
- Joint GTM (AWS & global partners)
- Market entry & positioning
- Analyst & influencer relations
GCC Leadership
- GCC team building & governance
- Dual-matrix org navigation
- Talent pipeline development
- Global-local alignment models
- Strategic centre elevation
Demand & Pipeline
- Full-funnel demand generation
- Sales enablement programmes
- ABM & pipeline acceleration
- Revenue marketing frameworks
- APAC, EMEA & NA execution
Brand & Martech
- Full-stack martech implementation
- Brand strategy & positioning
- Marketing operations at scale
- Data-driven campaign execution
- Performance & attribution models
Career & Credentials
Current
Bengaluru, India
GTM Advisor — Manodayam
Advising an AI-driven health tech startup on GTM strategy and market positioning. Active conversations with Indian Defence Services and Niti Aayog on AI-powered Digital Public Infrastructure.
Enterprise
SAP
Senior marketing leadership role within a complex dual-matrix structure. Responsible for demand generation, field marketing and sales alignment across APAC and EMEA, with a focus on embedding GCC-based teams as strategic contributors to global commercial goals.
Enterprise
Oracle
Marketing leadership spanning demand generation, brand building and sales enablement. Operated across global matrix structures with accountability for pipeline contribution across multiple regions.
Enterprise
Adobe
Built and scaled marketing functions, drove brand strategy and led joint GTM initiatives. Responsible for full-stack martech implementation and marketing operations that connected technology and process to commercial outcomes.
Enterprise
IBM
Early career foundations in marketing within one of the world’s most complex global technology organisations. Built core competencies in B2B marketing, demand generation and operating within large matrix structures across multiple geographies.
Full professional history, recommendations and network on LinkedIn →
Want to work together?
I work with a select number of organisations on GTM strategy, GCC leadership and marketing transformation. If you’re building something meaningful, I’d like to hear about it.
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